Fresh Face
MARCH 20TH, 2009
Fresh Face
A quick trip to the grocery store always means trouble since we can spend hours perusing the aisles filled with Joe Fresh Style wares. Picking up a few items for dinner has become even more of a high-risk activity with the launch of the Joe Fresh Beauty line.
Joe Mimran, the man behind Club Monaco, Caban and of course Joe Fresh Style, is taking on cosmetics with a complete line of over 60 shades for the lips, eyes and cheeks, all under $8. Simone Otis, a Canadian make-up artist who has made-up famous faces such as Daria Werbowy and worked with Annie Leibovitz, consulted with Mimran on the line that also includes brushes and accessories.
From the 21 shades of eye shadow we swear by Gold Rush ($4), while the fine tip liquid eyeliner ($6) lets us channel Angelina Jolie. For quick touch-ups the duo concealer ($8) is always in our purse and since a girl can never have enough lip gloss, we'll throw in the Sheer Pink tube ($8) for good measure.
At Real Canadian Superstores, www.joefresh.ca